CANAL VIVA

On Air Look, 2018


Concept, development and implementation of the On Air package for Canal VIVA, a Globo channel dedicated to iconic reruns and productions that defined generations in Brazilian television.

I wrote a short article on LinkedIn sharing insights into the creative process and development of this project.

Proposal 01 exploring the pop iconography of Globo’s iconic characters.
.

Parallax animation study.

Proposal 02 exploring behind the scenes of TV and reinterpretations of classic catchphrases.


Color palette and finishing explorations.


Final version.